ADRE Advertising Rule Changes: Immediate Compliance Required

Effective December 13, 2025

By Jonathan Baer, Designated Broker – Dominion Group Properties

The Arizona Department of Real Estate (ADRE) has adopted significant revisions to its advertising rules, effective December 13, 2025. These changes materially expand broker responsibility, tighten disclosure requirements, and directly impact how every agent advertises real estate services in Arizona.

This article outlines the key rule changes and the actions required of all agents effective immediately. Formal updates to brokerage policies and procedures will be issued within the next week, but agents must begin complying with these requirements now.

Failure to do so exposes both the agent and the brokerage to disciplinary action.

1. Broker Responsibility for All Advertising

Rule: R4-28-502(G)

The revised rule shifts the broker’s role from merely supervising advertising to being fully responsible for all advertising conducted by the brokerage and its licensees.

What this means:

  • Liability exposure for the brokerage has increased.
  • Advertising oversight, approvals, and documentation requirements will become more structured.
  • Informal or unreviewed advertising will no longer be acceptable.

Agents should expect more defined approval workflows and stricter enforcement moving forward.

2. Broker Name Required on All Digital Advertising — No Scrolling

Rules: R4-28-502(K) and R4-28-502(E)

Any advertising in an electronic medium—including but not limited to websites, social media posts and videos, AI-generated content, and digital ads targeting Arizona consumers—must clearly display the employing broker’s legal or DBA name without requiring scrolling.

Key compliance points:

  • The broker name must be visible immediately.
  • In video content, the broker name must remain on-screen for the entire duration.
  • This applies to reels, stories, overlays, landing pages, email signatures, and similar formats.

3. Broker Name Required Even Without a Property Being Advertised

Rule: R4-28-502(J)

Under the new rules, any advertising targeting Arizona residents for real estate services requires the broker name, even if no specific property is mentioned.

This includes:

  • General branding or awareness campaigns
  • Market updates
  • “Thinking about selling?” posts
  • Farming materials
  • Lead generation advertisements

Generic advertising is no longer exempt.

4. Written Owner Consent and Mandatory Removal Upon Request

Rule: R4-28-502(I)

Agents must:

  • Obtain written consent before advertising a property or placing signage.
  • Promptly remove all advertising upon the owner’s request.

This includes:

  • Signs
  • Online listings
  • Social media posts
  • Website content

Agents are required to document removal efforts and note situations where full removal is not possible (e.g., print publications or third-party aggregators).

5. Expanded Owner/Agent Disclosure Requirements

Rule: R4-28-502(B)

Disclosure requirements now extend beyond advertising one’s own property. If the seller or owner of a property is a licensed real estate agent, all advertising must clearly disclose “owner/agent”. This applies even when advertising another licensee’s property outside the brokerage.

6. Advertising Properties Outside Your Personal Transaction History

Rule: R4-28-502(F)

When advertising properties not personally listed or sold by the agent (e.g., IDX displays, team ads, rankings), advertising must disclose:

  • That the properties are not representative of the agent’s personal transaction history, and
  • Information regarding the actual listing agent’s transactions.

Note: Arizona REALTORS® has requested clarification on the specific data required. Until further guidance is issued, brokerage compliance policies may limit or standardize how these advertisements are handled.

7. Advertising Reflects on the Broker and Management

Rules: R4-28-304(B) and R4-28-502(G)

While brokers remain fully liable, delegated branch managers and supervisors also share responsibility for advertising compliance.

Agents should expect:

  • Increased oversight
  • Formalized enforcement
  • Progressive discipline for noncompliance

Required Agent Actions — Effective Immediately

All agents must now:

  • Include the broker name clearly and prominently on all advertising
  • Eliminate generic advertising that does not identify the broker
  • Obtain and retain written owner consent prior to advertising
  • Maintain documentation of consent and ad removal
  • Disclose “owner/agent” when applicable
  • Use caution with IDX and non-owned property advertising, including required disclosures

Policy Updates Forthcoming

Dominion Group Properties will issue updated policies and procedures within the next week addressing:

  • Advertising approvals
  • Digital and social media requirements
  • Documentation and record retention
  • Managerial responsibilities
  • Enforcement and disciplinary standards

These updates will formalize expectations already required under ADRE rules.

Final Reminder

These rules are not optional and are not delayed pending policy updates. Compliance is required now.

If you have questions about whether an advertisement complies, do not publish it until clarification is obtained.

Adherence protects you, the brokerage, and the public we serve.

Source: Arizona Department of Real Estate advertising rule changes effective December 13, 2025.